This category includes content about elevating the effectiveness or efficiency of marketing activities or sales activities, marketing being the attempt to communicate with groups of prospective buyers while sales is the communication with a single buyer.
Young adults now in the workforce, voting in elections and establishing families are part of the “Echo” generation. They are the children and grandchildren of the baby boomer generation and they are making their presence known in the economy. …
Distributed by SIMA (Senior Insurance Marketing Association) on 2/19/2016 1. Pick up the phone. I have yet to find a better way of “marketing oneself” then speaking with a prospect on the phone — it’s way better than direct mailings …
100 Best Marketing Ideas from Senior Insurance Marketing Association Read more »
By Connie Kadansky: Prospecting is an emotional as well as intellectual endeavor. So when your energy and enthusiasm for pursuing new clients flags, you may be suffering from call reluctance. Here are four steps you must take to banish fear …
By Bob David You pour so much time, energy, and heart into taking care of your clients. But who’s taking care of you? The first step in serving your clients is making sure you are a reliable, renewable source of …
Feb 10, 2016 / By Dan Richards, Special Business Development Contributor The powerful psychological influences behind asking this simple question can cut through the subterfuge of whether a prospect really wants to meet with you or not and can drastically …
Jan 20, 2016 / By Andy Davis What’s Working Now: This advisor started studying learning styles and realized he needed to revamp his communication with clients in order to boost their understanding. Quick Overview Advisor: Andy Davis Madison, Wis. Years …
How Understanding Learning Styles Helps Me Teach and Communicate Read more »
By Miriam Lawrence Horsesmouth Essential: Former football players turned Financial Adivsors (FA’s) share ideas on becoming better advisors, setting and sticking to goals, and staying motivated in the face of 350-pound adversaries. In honor of the Super Bowl, we tracked …
Oct 7, 2015 / By Maribeth Kuzmeski The majority of advisors report that people want to talk with them less after they say what they do! Clearly, most could benefit from working on their answer to this most common of …
What Is Your Simple, Repeatable Statement of Value? Read more »
Smarter machines mean more jobs are at risk of automation. Yours may be next. January 28, 2016 4:31 AM PST by Max Taves Add insurance agent to the list of jobs that can be automated. (John Lund/Blend Images/Corbis) A robot …
As many Stone-Hill agents know, Stone Hill works closely with and admires Craig Ritter’s operation. We support him as he supports us. To that end, I want to give you access to his blog on CMS’s marketing guidelines for 2016. …
Craig Ritter’s Blog on What Is Emphasized in 2016’s Medicare Marketing Guidelines Read more »