Blog Archives

Glossary of Terms for the Boomer Market (Ongoing Construction)

This glossary is for Medicare agents (or Medicare beneficiaries) who want to understand the jargon being tossed around by people in the Medicare system: government bodies, government employees, insurance companies, online-call-and-enrollment centers, advocacy groups, insurance agents, and advisers. The glossary

Posted in Boomer Products, Government, Insurance, Medicare Tagged with: , , , , , , , ,

Marketing to Social-Savvy Seniors

A couple weeks ago, I wrote about how my grandpa and I became Facebook friends, and what it meant for our family and his social and personal life. Spring boarding off of that, today we’ll address how, as seniors continue

Posted in Boomer Products, Business Development, Medicare, Sales & Marketing Tagged with: , , , ,

Cross Selling Generations

  Young adults now in the workforce, voting in elections and establishing families are part of the “Echo” generation. They are the children and grandchildren of the baby boomer generation and they are making their presence known in the economy.

Posted in Business Development, Insurance, Sales & Marketing Tagged with: , ,