Blog Archives

This category includes content about elevating the effectiveness or efficiency of marketing activities or sales activities, marketing being the attempt to communicate with groups of prospective buyers while sales is the communication with a single buyer.

Make sure your social media outreach complies with Medicare’s Marketing Guidelines

September 10, 2015 | by Justin Bever [small revisions done on the original article] Since I last wrote about making sure your custom Medicare marketing website is compliant, CMS and individual carriers have drastically increased their oversight for agents’ websites and use

Posted in Boomer Products, Business Development, Medicare, Sales & Marketing, Technology Tagged with:

10 Top Social Media Marketing Trends To Look Out For In 2017

by Jeff Bullas Social networks have been with us for just over a decade but it feels like forever. When I first signed into Facebook I was amazed by how small the world had become. Friends, acquaintances and old college

Posted in Business Development, Medicare, Sales & Marketing Tagged with: , , , , , , , , , , , , , ,

20 Popular Social Media Sites Right Now

May 4, 2016 | by Antony Maina Social media networks are a major resource for both small and big businesses that are looking to promote their brands on the Internet. The platforms are easy to use and some of them even have

Posted in Business Development, Sales & Marketing, Technology Tagged with: , , , , , , , , , , , , , , , , , , ,

Top 10 Social Media Marketing Mistakes That You Shouldn’t Make

July 21, 2016 | by Divya Rawat [small revisions done on the original article] Social media marketing is something that everyone is adopting. Be it an established business or a small local business. Everyone wants to jump onto the bandwagon of making

Posted in Business Development, Medicare, Sales & Marketing, Technology Tagged with: ,

Aetna to cut back 70% on Obamacare plans in 2017

Aetna to cut back 70% on Obamacare plans in 2017 Beth Coombs CNBC Aetna (AET) is sharply cutting its participation in Obamacare exchanges for 2017. The health insurer said it will offer individual Affordable Care Act (ACA) exchange plans in just four

Posted in Business Development, Carriers, Government, Insurance, Sales & Marketing Tagged with:

5 Big Changes Coming to Social Media in 2016

January 20, 2016 | by Ryan Holmes It’s been a memorable year in social media. 2015 saw the birth of live social streaming, with apps like Periscope and Meerkat winning over early adopters. Snapchat fully shed its reputation as a niche network

Posted in Business Development, Personal Enrichment, Sales & Marketing, Technology, Training Tagged with: , , , , , , , , , , ,

Strategies to Build a Profitable Business Instead of [Just] Earning Commissions

Author: Senior Insurance Marketing Association, June 17 2016 In any sales situation we have to have a strategy, a format that helps our prospects understand and identify “how” our solution will address their concern. In other words “why should I buy

Posted in Sales & Marketing Tagged with: , ,

Coming to Grips with the Wants and Needs of Different Generations of Clients

Baby Boomers Are Not Like Younger Generations, …, But They Are Assimilating Like His Warriors, Stephen Curry Redefining Greatness in Post-Michael Jordan Era By Kevin Ding, NBA Senior Writer  Apr 14, 2016 Garrett Ellwood/Getty Images OAKLAND, Calif. — For weeks these Warriors have

Posted in Business Development, Sales & Marketing Tagged with: ,

10 Tips to Protect Yourself on Social Networks

March 11, 2014 | by Robert Siciliano With the prevalence of mobile devices, more than ever, it’s easy for us to share our lives with the world. And yes, social networks are all about staying in touch with friends and family, and

Posted in Business Development, Medicare, Sales & Marketing, Technology Tagged with: