Blog Archives

This category includes content about elevating the effectiveness or efficiency of marketing activities or sales activities, marketing being the attempt to communicate with groups of prospective buyers while sales is the communication with a single buyer.

10 Tips to Protect Yourself on Social Networks

March 11, 2014 | by Robert Siciliano With the prevalence of mobile devices, more than ever, it’s easy for us to share our lives with the world. And yes, social networks are all about staying in touch with friends and family, and

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How Businesses Stay Safe and Secure Using Social Media

by Joy Keller It’s not new news: Social media marketing has transitioned from being a whimsical hobby to a no-brainer, absolute must for businesses of all sizes that want to remain relevant. Whether you’re microblogging, posting, liking or updating information

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Marketing to Seniors and Baby Boomers? Use Internet Marketing and Social Media to Reach Them!

December 21, 2009 | by Wendy Maynard [small revisions done on the original article]   There are some companies that target seniors and Baby Boomers, but are still resisting an interactive online presence and participating in social media. They may think, “Well my

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Marketing to Social-Savvy Seniors

A couple weeks ago, I wrote about how my grandpa and I became Facebook friends, and what it meant for our family and his social and personal life. Spring boarding off of that, today we’ll address how, as seniors continue

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Overview of BizRunner

BizRunner is software that helps you manage both your book of business and your business activities in a simple way. If enough agents enroll, the vendor will make further modifications to make it even more useful as you grow your

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Top 9 Reasons Google Suspends Local Listings

Has your business listing in Google been suspended? Not sure what happened? Columnist Joy Hawkins discusses the likely causes and how to address them. Joy Hawkins on April 21, 2016 at 10:14 am   I see threads over at the Google

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How to Properly Use Social Media to Fit Your Business Strategy

January 23, 2015 | by Chuck Cohn [small revisions done on the original article] In our increasingly connected society, building a social media presence is as commonplace as getting a driver’s license. Personal Facebook profiles, LinkedIn accounts, and Twitter handles are common

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Strategies to Build a Profitable Business Not just a Commission

Strategies to Build a Profitable Business Not just a Commission In any sales situation we have to have a strategy, a format that helps our prospects understand and identify “how” our solution will address their concern. In other words “why

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Google Discovers Insurance Is Not a Commodity

Google to Shut Down Google Compare Products in March by Precise Leads March 1, 2016 Google announced it will discontinue Google Compare, its auto insurance, mortgage, and credit card comparison service, after just one year of operation. Why the sudden

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How to Craft a Killer 60 Second Elevator Pitch

What is an Elevator Pitch? This is the 30-60 second business description of what you do and why someone should work with you. It’s called an “Elevator Pitch” because it describes the challenge: “How would you explain your business and

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