Blog Archives

This category applies to all products targeting people who were born in 1964 or earlier, the baby boomers. We will need to come up with a new name sometime after 2025.

5-minute Video about Veterans and Military Retirees Getting Medicare Advantage

This post, a video produced by UnitedHealthcare, is one of several posts on military veterans and military retirees and their retirement health plans: VA Health Benefits and Tricare For Life (TFL). Some of the information is specific to UnitedHealth, although

Posted in Boomer Products, Business Development, Client Services, Government, Insurance, Medicare Tagged with: , , , , , , , ,

Medicare Announces 2017 Parts A & B Premiums and Deductibles

Posted: 11 Nov 2016 06:52 AM PST This year’s Social Security cost-of-living adjustment will increase Medicare costs for beneficiaries. Part B About 70% of Medicare beneficiaries will pay $109 for their 2017 Part B monthly premiums, a 3.9% increase compared to

Posted in Boomer Products, Insurance, Medicare, Training Tagged with:

Protected: 2017 MAPD Detailed Comparison for UT (provided by an agent)

There is no excerpt because this is a protected post.

Posted in Agent Only, Boomer Products, Carriers, Medicare Tagged with: , , , , , , ,

Make sure your social media outreach complies with Medicare’s Marketing Guidelines

September 10, 2015 | by Justin Bever [small revisions done on the original article] Since I last wrote about making sure your custom Medicare marketing website is compliant, CMS and individual carriers have drastically increased their oversight for agents’ websites and use

Posted in Boomer Products, Business Development, Medicare, Sales & Marketing, Technology Tagged with:

Glossary of Terms for the Boomer Market (Ongoing Construction)

This glossary is for Medicare agents (or Medicare beneficiaries) who want to understand the jargon being tossed around by people in the Medicare system: government bodies, government employees, insurance companies, online-call-and-enrollment centers, advocacy groups, insurance agents, and advisers. The glossary

Posted in Boomer Products, Government, Insurance, Medicare Tagged with: , , , , , , , ,

Medicare Mergers 2016

UnitedHealthcare Keeps Top Spot Amid Pending Mergers Posted: 02 Aug 2016 12:50 PM PDT UnitedHealthcare continues to enjoy the top spot in health insurance as Anthem and Aetna prepare to fight federal lawsuits against their proposed mergers with Cigna and

Posted in Boomer Products, Government, Insurance, Medicare Tagged with: , , , , ,

Marketing to Seniors and Baby Boomers? Use Internet Marketing and Social Media to Reach Them!

December 21, 2009 | by Wendy Maynard [small revisions done on the original article]   There are some companies that target seniors and Baby Boomers, but are still resisting an interactive online presence and participating in social media. They may think, “Well my

Posted in Boomer Products, Business Development, Medicare, Sales & Marketing Tagged with: ,

Marketing to Social-Savvy Seniors

A couple weeks ago, I wrote about how my grandpa and I became Facebook friends, and what it meant for our family and his social and personal life. Spring boarding off of that, today we’ll address how, as seniors continue

Posted in Boomer Products, Business Development, Medicare, Sales & Marketing Tagged with: , , , ,

Controversial home visits duck Medicare’s radar, for now

By Bob Herman  | February 27, 2016 The most interesting thing about the preliminary rate notice for 2017 Medicare Advantage plans may be what federal policymakers left out. The thick document made no mention of health-risk assessments, which surprised the industry.

Posted in Boomer Products, Government, Medicare Tagged with: , ,

100 Best Marketing Ideas from Senior Insurance Marketing Association

Distributed by SIMA (Senior Insurance Marketing Association) on 2/19/2016 1. Pick up the phone. I have yet to find a better way of “marketing oneself” then speaking with a prospect on the phone — it’s way better than direct mailings

Posted in Boomer Products, Client Services, Medicare, Sales & Marketing, Technology Tagged with: , , , , , , , ,