Blog Archives

This category applies to all products targeting people who were born in 1964 or earlier, the baby boomers. We will need to come up with a new name sometime after 2025.

Coordination of Health Insurance Benefits With Traditional Medicare

National Academy of Elder Law Attorneys (No publication date given except 2018) What Is Coordination of Benefits? When a person is covered by more than one health insurance carrier it is important to know which insurance is responsible to pay

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5-minute Video about Veterans and Military Retirees Getting Medicare Advantage

This post, a video produced by UnitedHealthcare, is one of several posts on military veterans and military retirees and their retirement health plans: VA Health Benefits and Tricare For Life (TFL). Some of the information is specific to UnitedHealth, although

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Make sure your social media outreach complies with Medicare’s Marketing Guidelines

September 10, 2015 | by Justin Bever [small revisions done on the original article] Since I last wrote about making sure your custom Medicare marketing website is compliant, CMS and individual carriers have drastically increased their oversight for agents’ websites and use

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Glossary of Terms for the Senior/Medicare Market (Ongoing Construction)

This glossary is for Medicare agents (or Medicare beneficiaries) who want to understand the jargon being tossed around by people in the Medicare system: government bodies, government employees, insurance companies, online-call-and-enrollment centers, advocacy groups, insurance agents, and advisers. The glossary

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Medicare Mergers 2016

UnitedHealthcare Keeps Top Spot Amid Pending Mergers Posted: 02 Aug 2016 12:50 PM PDT UnitedHealthcare continues to enjoy the top spot in health insurance as Anthem and Aetna prepare to fight federal lawsuits against their proposed mergers with Cigna and

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Marketing to Seniors and Baby Boomers? Use Internet Marketing and Social Media to Reach Them!

December 21, 2009 | by Wendy Maynard [small revisions done on the original article]   There are some companies that target seniors and Baby Boomers, but are still resisting an interactive online presence and participating in social media. They may think, “Well my

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Marketing to Social-Savvy Seniors

A couple weeks ago, I wrote about how my grandpa and I became Facebook friends, and what it meant for our family and his social and personal life. Spring boarding off of that, today we’ll address how, as seniors continue

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Controversial home visits duck Medicare’s radar, for now

By Bob Herman  | February 27, 2016 The most interesting thing about the preliminary rate notice for 2017 Medicare Advantage plans may be what federal policymakers left out. The thick document made no mention of health-risk assessments, which surprised the industry.

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100 Best Marketing Ideas from Senior Insurance Marketing Association

Distributed by SIMA (Senior Insurance Marketing Association) on 2/19/2016 1. Pick up the phone. I have yet to find a better way of “marketing oneself” then speaking with a prospect on the phone — it’s way better than direct mailings

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Protected: BCBS Tennessee Explains CMS’s Commission-Timing Regulation (Contact us for agnt psswrd)

There is no excerpt because this is a protected post.

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