As business owners, you need to know about marketing and evaluating creatives. It will become more important as the amount of marketing increases, as you increase your marketing efforts. Every marketing piece, whether it be distributed to a large group of …

Evaluating Creative Pieces like Advertising or Direct Mail Read more »

Tagged with:

JUL 15, 2015 | BY MICHAEL FINKE One of my hobbies is collecting photographs from the retirement brochures handed to clients of financial services companies. My personal favorite genre is the silhouette of a white-haired husband and wife sitting in lounge chairs on …

The surprising truth about where, when and why retirees relocate Read more »

Tagged with: ,

Social interaction often leads to social exchanges where people not only talk but do things for each other; these are social exchanges. These principles apply to the people you work with: clients, employees, neighbors … everyone. The ‘exchanging’ of rewards …

Principles of Social Interaction/Exchange Read more »

Tagged with:

A quick list of marketing-mix variables: Product Features Quality Packaging Branding Services Guarantees Assortment Distribution Types of channels Location Storage Transportation/Logistics Price List price Credit terms Discounts Selection/Allowances Flexibility Promotion Promotion blend Advertising Media Copy Timing Personal selling Training Motivation …

Marketing Mix (Before Social Media) Outlined Read more »

Tagged with:

Peter Drucker offers this list of questions to enable managers and owners of businesses to decide how to decide, a key activity of any owner or manager: What information do we need in this company? When do we need it? In …

Drucker’s Meta-Questions (Deciding How To Decide) Read more »

Tagged with: , ,