Blog Archives

Principles of Social Interaction/Exchange

Social interaction often leads to social exchanges where people not only talk but do things for each other; these are social exchanges. These principles apply to the people you work with: clients, employees, neighbors … everyone. The ‘exchanging’ of rewards

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Marketing Mix (Before Social Media) Outlined

A quick list of marketing-mix variables: Product Features Quality Packaging Branding Services Guarantees Assortment Distribution Types of channels Location Storage Transportation/Logistics Price List price Credit terms Discounts Selection/Allowances Flexibility Promotion Promotion blend Advertising Media Copy Timing Personal selling Training Motivation

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Drucker’s Meta-Questions (Deciding How To Decide)

Peter Drucker offers this list of questions to enable managers and owners of businesses to decide how to decide, a key activity of any owner or manager: What information do we need in this company? When do we need it? In

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When Do Persons Change Their Behaviors?

Conditions Facilitating Change Persons tend to change when they have participated in the decision to change. Persons tend to support change they help design; they tend to resist change they do not help design. Persons tend to change when they

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