Social interaction often leads to social exchanges where people not only talk but do things for each other; these are social exchanges. These principles apply to the people you work with: clients, employees, neighbors … everyone. The ‘exchanging’ of rewards …

Principles of Social Interaction/Exchange Read more »

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A quick list of marketing-mix variables: Product Features Quality Packaging Branding Services Guarantees Assortment Distribution Types of channels Location Storage Transportation/Logistics Price List price Credit terms Discounts Selection/Allowances Flexibility Promotion Promotion blend Advertising Media Copy Timing Personal selling Training Motivation …

Marketing Mix (Before Social Media) Outlined Read more »

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Peter Drucker offers this list of questions to enable managers and owners of businesses to decide how to decide, a key activity of any owner or manager: What information do we need in this company? When do we need it? In …

Drucker’s Meta-Questions (Deciding How To Decide) Read more »

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