Marketing Mix (Before Social Media) Outlined

A quick list of marketing-mix variables:

Product
Features
Quality
Packaging
Branding
Services
Guarantees
Assortment
Distribution
Types of channels
Location
Storage
Transportation/Logistics
Price
List price
Credit terms
Discounts
Selection/Allowances
Flexibility
Promotion
Promotion blend
Advertising
Media
Copy
Timing
Personal selling
Training
Motivation
Allocation
Sales promotion
Publicity

 

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