Marketing Mix (Before Social Media) Outlined
A quick list of marketing-mix variables:
| Product | ||
| Features | ||
| Quality | ||
| Packaging | ||
| Branding | ||
| Services | ||
| Guarantees | ||
| Assortment | ||
| Distribution | ||
| Types of channels | ||
| Location | ||
| Storage | ||
| Transportation/Logistics | ||
| Price | ||
| List price | ||
| Credit terms | ||
| Discounts | ||
| Selection/Allowances | ||
| Flexibility | ||
| Promotion | ||
| Promotion blend | ||
| Advertising | ||
| Media | ||
| Copy | ||
| Timing | ||
| Personal selling | ||
| Training | ||
| Motivation | ||
| Allocation | ||
| Sales promotion | ||
| Publicity | ||
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