Even for your clients with top-shelf medical coverage, out-of-pocket healthcare expenses are an
inescapable reality. Particularly given more than four million incidents of stroke, cancer, organ failure,
and car crashes in the United States each year.
It’s clear that voluntary accident and critical illness insurance have a vital, complementary role to play in your clients’ benefits offerings. What may not be clear is how to tell that story. A new Reliance Standard white paper, “Scripting the conversation: How to market critical illness and group accident insurance,” shows you how.
From talking about risks, to defining the solution, shaping the value proposition, all the way to coaching employers on communicating the value — it’s a how-to guide to explaining the value of benefits that can be vital to employees’ financial health.
The white paper, by Reliance Standard head of voluntary product marketing Len Cavallero, is available to download here.
Reliance Standard Life Insurance Company is licensed in all states (except New York), the District of Columbia, Puerto Rico, the U.S. Virgin Islands and Guam. In New York, insurance products and services are provided through First Reliance Standard Life Insurance Company, Home Office: New York, NY. Product availability and features may vary by state.